ABOUT ME
Hi, I'm Emile. I study advertising at PXL-MAD, hoping to complete my Masters' next year. Besides never skipping (most) YouTube ads and turning up the radio when the ads start rolling, I love spending my time being creative. I have my own mini production company that focuses on branding images and producing marketing material for medium sized companies. More of my professional work can be found on our website: WeSnap.be
If you're reading this, I probably sent you an e-mail with this page, and you'd be more interested in my advertising chops. Together with my teachers at PXL (Els Menten, Katrien Caris, Koen Verstappen and Fanny Engin) I've been improving over the past 3 years and have found my niche in this sector. I'm a good teamplayer that's got a good conceptual mind, but sometimes I struggle working out the technical details and/or have issues with putting off certain tasks until right before deadlines. Diamonds are made under pressure after all.
Expect this page to be updated before the summer with more work for Tesco and some of my professional work that overlaps with my advertising ambitions.
MY WORK
Mock advertising campaign video for Studio Brussels, Belgium's premier youth radio.
Powered by the idea that a boring youth leads to a later midlife crisis, fueled by regrets and nostalgia of the past, when you really should have been more adventurous. I looked at the main causes of why people weren't doing more adventurous things in their youth and besides laziness, consequences were a big factor, so we decided to cut those out of the equation. Studio Brussel would make sure you'd suffer no consequences, in exchange, you would live a fun and adventurous life.
The briefing called for the introduction of a new product that would be the centerpoint of a new campaign. In this case, it was decided Studio Brussels would need to create an insurance, to protect young people against the dangers of living a dangerous/expressive life, in the hopes to prevent their midlife crisis later.
The tone of voice is completely in line with Studio Brussels' youthful character and emphasises its top spot as the place to be for young people to be young.
SheCycling is a project highlighting one of the most confronting issues in Western societies. We all pride ourselves on our social programmes and hard work to make sure every one has equal opportunity, eradicating both the gender issues and the poverty line.
So far, this has failed, as 1/3rd of all girls living in poverty can not afford to buy their own menstrual hygiene products. Besides the fact that this leads to embarassing situations and only further marginalises those already in the outskirts of society, it also leads to petty theft, which in itself is a dangerous slippery slope that does usually end well for these poor girls.
In an effort to counteract this, we used the insight that elderly women that have recently had their menopause no longer have any use for these menstruation products, but don't have a good way of disposing them in a useful way.
SheCycling communicates the iniative to these women and then organises lockboxes and other low-key distribution points to get these precious products into young girls' hands.
SheCycling communicates the iniative to these women and then organises lockboxes and other low-key distribution points to get these precious products into young girls' hands.
The following are 2 mock ads. One for Nivea, the other for All-Bran
Transforming recent headlines into visuals.
